Cat Person Holiday Campaign: Concept Creation, Content Strategy, Copy

“Cats are connoisseurs of comfort.”  —James Herriot

To market the launch of Cat Person’s cozy holiday merch , I worked closely with Cat Person’s Art Director to concept and execute a campaign inspired by those who do “cozy” best—cats.

For this campaign, I had the opportunity to execute my creative vision from the ground up, not only pitching the concept itself, but also pulling imagery and colors to inspire the photoshoot and even modeling in product photos.

I also had a hand in creating the content strategy for email and social. And finally, I executed copy across all channels, aiming to capture the comfort of the season and reflect the real and unruly moments of cat life.