Cat Person Email & SMS: Content Strategy, Copywriting

I’d like to think I’ve found the secret sauce for writing copy that’s as fresh as it is strategic—especially when it comes to email. For example, the subject lines I write at Cat Person consistently have an open rate of 68% or higher, and the emails themselves not only elicit KPI-busting clicks and purchases, but regularly inspire customers to write in to tell our team how much they love the content.