Adobe Lightroom Organic Social: Content Strategy, Content Sourcing, Captioning, Community Management

Delighted and inspired by life’s beauty, the Lightroom user is moved by rich language that taps into their emotional connection to the enchanting world around them. When sourcing and captioning social posts for Lightroom’s Twitter, Facebook and Instagram channels, I ensured that content tapped into this distinct Lightroom audience.

Notably, I also aided with community management on Adobe’s Lightroom and Photoshop channels.